As an Interactive Designer on Asana’s Brand Design team, I played a key role in crafting compelling product visualizations for Asana.com. My focus was on translating Asana’s complex AI-powered features and workflows into clear, engaging, and visually dynamic product imagery.

Challenge

Asana’s AI features and workflow automation tools offer powerful solutions, but communicating their value in a way that feels intuitive and approachable for potential users was a challenge. We needed to design interactive visuals that simplified these capabilities while maintaining a premium, sophisticated brand aesthetic.

Approach

• Concept Development & Storyboarding – Collaborated with product marketing and UX teams to distill intricate product functionalities into digestible visual narratives. Developed storyboards to map out how each feature would be represented in motion and static graphics.
• Product Visualization Design – Designed high-fidelity UI representations, ensuring they were both accurate to the product and visually engaging. Created animations and micro-interactions to bring key product features to life.
• Scalability & Consistency – Developed a flexible system for product imagery that could scale across multiple marketing touchpoints, ensuring a cohesive visual identity.

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Outcome

The result was a series of interactive product visualizations that seamlessly integrated with Asana.com’s storytelling. These visuals helped drive engagement, increase comprehension of Asana’s AI-powered features, and elevate the overall product marketing experience.

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