Overview

I led the redesign and update of the  aligning it with Google’s evolving brand identity while enhancing usability, accessibility, and engagement for entrepreneurs worldwide. Google Campus serves as a hub for startups, providing resources, events, and networking opportunities, so the website needed to be both functional and inspiring.

Challenge Explorations

The previous site lacked consistency with Google’s modern design language and needed a refreshed user experience to better serve its global audience of founders and innovators. The goal was to create a seamless, visually engaging, and scalable digital experience that reflected Google’s brand values while improving information architecture and discoverability.

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Initial Ideation and explorations below

Outcome

The redesigned Google Campus website now delivers a more intuitive and visually cohesive experience, making it easier for startup founders to engage with Google’s global ecosystem. The refresh strengthened brand consistency while enhancing usability, ultimately driving increased engagement with Google’s startup resources.

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