One of my priorities during my time at Howl was expanding and solidifying their brand and consumer facing web presence. It was a large undertaking as the company underwent a pivot to focus on creators rather than publishers and a name change to reflect the pivot (formally named Narrativ).
About Howl
Howl is a creator marketplace. Both creators and brands have the same goal—but for too long they’ve had a dysfunctional relationship. That’s where Howl comes in: Howl is a new marketplace designed for creators and brands who crave more collaborative tools.The tools were designed for humans who know that scale and growth come from building businesses together. Howl prioritizes transparency, making it easy, reliable, and motivating to earn money.